HubSpot vs Hootsuite
To help out, we pinned two social media management tools side-by-side to see which one would best suit you.
The world of social media is ever-expanding and so does the way its users consume content. With various social media management tools trying to keep up with all the changes, it’s getting increasingly difficult to choose which one to use for your business.
Overview:
- Inbound marketing software with social features
- Ultimate customer relationship manager
- What BTS is currently using for our CRM
Unique Features:
- "Follow Me" module can help you bringin visitors from different social mediaplatforms.
- Comprehensive reports of all of yourdigital marketing efforts.
- Helps brands not only manage theirsocial media presence but also helpsthem understand which marketinginitiatives are working.
- Helps you see how social media fitswith the other pieces of your marketing.
- You can track engagement for everysocial profile you connect.
- You can track the entire lifecycle of alead from their first socialengagement.
- Social Media Management tool
- Unites social campaigns in one central place
- Focuses on social
Unique Features:
- You can delegate following up tomentions or responses to othermembers of your team.
- Track effectiveness of your posts inreal time.
- Track advanced keywords.
- Analyze the social reports which makeit easier to track followers, posts,engagement, and traffic coming fromposts published with HS, or Ow.ly.
- It lets users focus on individual socialchannels with their own dashboard.
- Add on purchases can be made forfeatures like additional user accountsor custom vanity URL.
Similar Features:
- You are able to schedule posts on various social media platforms.
- Both come with a Chrome plug-in that can be used to share postsfrom outside the platform
- RSS (Really Simple Syndication) feeds to let you promote thecontent of influencers and vice versa
- Social media post engagement tracking
- Inbox streams that put all of your engagement happening on yourchannels in the same place
Main Differences:
- 1. HubSpot only allows the publishing of Social posts to Facebook, Instagram, Twitter, or LinkedIn.
- 2. Hootsuite allows posting to Facebook, Twitter, Instagram,WordPress, Google+, LinkedIn, and YouTube.
- 3. Both have streams, but HubSpot has all channels on one dashboard.
- 4. HootSuite lets users focus on individual social channels with their own dashboard.
- 5. Both have streams but HubSpot has all channels on one dashboard except for Twitter.
- 6. HootSuite lets users focus on individual social channels with their own dashboard.
- 7. HubSpot's social features are only a small fraction of whatthey provide.
- 8. HootSuite only focuses on social media managing.
- 9. HubSpot's comprehensive reports help us to gain a better understanding of our customers.
- 10. It gives us the ability to add and filter by buyer personaand more information about our customers faster.
- 11. It allows us to assess where social performance hasmade the most impact, which digs deeper than Hootsuite.
- 12. Here, we can easily update buyer personas.
CONCLUSION
Based on our research, we would suggest using HubSpot as its features, specifically its comprehensive social reports, give us an indepth understanding of how our work performs. It helps us to understand the why’s, giving us better insights on what we need to change or what we need to keep doing.
The program, with its social managing features, we believe would be a
productive tool for the growth of our business.
Call your local office now for a No Cost, No obligation meeting.
Book a free of charge one-on-one meeting with our team of specialists including Management Consultants, Management Accountants, Bookkeepers, IT Consultants, Business Process Automation Professionals, and Digital Marketing Specialists.
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